Last year, we began to try to buy toilet paper and paper towels that were made only from recycled paper. (I know, I know, we shouldn’t use paper towels. I’m working on it!!)
According to Greenpeace Canada, if each household in Canada replaced 1 roll of virgin toilet paper with just one roll of recycled toilet paper, it would save 47,962 trees.
It isn’t always easy, with the limited amount of information that companies put on their packaging, to figure out which brand of paper products is greener. Some were obvious — like the individually-wrapped plastic-covered mega-rolls we used to buy at Costco. We stopped buying those, opting for the ones that said they were made from recycled paper. But it wasn’t clear which was the greenest. Some said they were made with recycled paper, others said post-consumer fibres, some had packages made of recycled material, others said they were biodegradable. Some just had green colours on their packages.
Thanks to Greenpeace Canada, now I know which ones to put in my shopping cart. Their campaign to preserve Canada’s boreal forest includes a guide to greener toilet paper products sold in Canada, and which ones to avoid. You can see it here.
And the last time we were at Costco, we found the Cascades brand recycled-paper toilet paper, so that’s what we’re stocking up on now. Here’s a story from the Globe and Mail about how Cascades is tooting its green horn after years of hiding the fact that it used recycled paper in its products.
These rolls of paper are all green
Normally quiet Cascades Inc. wants to shout out to its customers that its recycled paper products are truly good for the environment
When an Ottawa consulting firm conducted a study of the environmental claims of 1,018 consumer products sold in North American big-box stores, there was just one item that presented truly accurate information: a package of paper towels from Quebec paper company Cascades Inc.
Those paper towels really are made from 100-per-cent recycled material, TerraChoice Environmental Marketing Inc. found, and they are biodegradable and compostable.
Every other product surveyed – all 1,017 of them – made one or more unsupportable marketing claims.
Cascades, a quiet player in Canada’s huge paper industry, is about to boost its profile to try to take advantage of its long-time, and pristine, environmental record.
For years, most of Cascades’ consumer products – paper towels, toilet paper, and napkins – hid behind private-label brands. But with a new environmental sensibility pervasive in the marketplace, the company wants to flaunt its green credentials by expanding sales of products sold under its own name.
You can read the rest here